Keep What You Earn

Why I Didn’t Pick an Industry Niche

Jan 31, 2025

In this episode, I dive into the topic of industry niches, sharing why I chose not to limit myself to a specific industry and how focusing on core values instead has driven the growth and success of my business. Learn about the importance of identifying who you want to serve, not just by their industry, but by their...

Shannon's Appearance on "She Believed She Could" Podcast with Allison Walsh

Jan 29, 2025

Today, I am re-sharing an episode from when I was the guest on the 'She Believed She Could' podcast. I had the pleasure of being interviewed by the host, Allison Walsh. I share my journey into accounting, which began on a dare from my father. Little did I know that demystifying financial management for small business...

Are You Sabotaging Your Own Cash Flow?

Jan 27, 2025

In this episode, I’m diving into the critical differences between profit and cash flow, comparing cash flow to the metabolism of your business’s money. I’ll share some of the most common mistakes I see business owners make that can sabotage their cash flow—like paying off credit cards too early or being too...

Shannon's Appearance on "The Abundant Accountant Podcast" with Michelle Weinstein

Jan 24, 2025

Dive into this conversation I had on “The Abundant Accountant" podcast with Michelle Weinstein. As a fractional CFO and business owner, I have been thriving by using podcast appearances as a lead generation. I share my journey running my own fractional CFO practice, and how leveraging podcasts has helped me achieve a...

My 3 Favorite Interview Questions

Jan 22, 2025

Don't miss these three must-ask interview questions that can save you from costly hiring mistakes. Learn the importance of understanding a candidate’s strengths and weaknesses, gathering insights from their past feedback, and recognizing their core values to ensure a great fit for your team. Whether you’re new...