Keep What You Earn

How to Play the Long Game in Marketing and Still Manage Cash Flow

Mar 31, 2025

In this episode, I'm tackling a common challenge many business owners face: balancing long-term marketing strategies with the need for immediate cash flow. While the long game in marketing often yields the highest ROI through sustainable results, it requires patience and consistent investment, which can strain your...

Do This Before Offering a Discount

Mar 28, 2025

In this episode, we're discussing creative strategies for offering discounts without hurting your bottom line. I'll share insights on how to effectively scale your business, save money in taxes, and create a wealth-growing enterprise. While offering discounts is a common approach to driving sales and accommodating...

The Key to Building Authentic Relationships and Network with Cassandra Thompson

Mar 26, 2025

Today, I'm thrilled to welcome back Cass Thompson, a former career coach and expert in all things networking. Cass believes that while our opportunities to connect are endless thanks to social media and digital tools, those connections require genuine effort to transform into meaningful relationships. That's why...

My Advice on Communicating with Investors

Mar 24, 2025

In this episode, I'm diving into the nuances of investor relations, especially for those who've never raised capital before. We'll explore the essentials of forming a corporation, crafting investor agreements, and, crucially, how to communicate effectively with your investors.

I'll share actionable tips on...

Are You Ready For a CFO in Your Business?

Mar 21, 2025

In this episode, I'm breaking down the considerations you need to evaluate before hiring a CFO for your business. From understanding the differences between a CPA, bookkeeper, and CFO services, to knowing the signs that indicate you're ready for a CFO, this episode covers it all.

I'll share insights on how a CFO can...