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Keep What You Earn

Oct 29, 2025

In this episode, I’m breaking down the idea of industry niches and why I chose a different path for my business. Instead of narrowing my focus to a single industry, I’ve built success by centering on core values, and it’s made all the difference. You’ll hear why understanding who you serve on a deeper level...


Oct 27, 2025

Today, Shannon shares tactical and actionable advice for entrepreneurs to improve their cash flow without making common mistakes. Learn the key differences between profit and cash flow, discover the importance of timing in managing your money, and understand how certain habits, like paying off credit cards too early or...


Oct 22, 2025

Shannon sits down with Michele, the founder and CEO of FACE FOUNDRIÉ. Michele shares her entrepreneurial journey from running a successful women's clothing company to tackling her hormonal acne struggles by creating FACE FOUNDRIÉ, offering accessible and high-quality skincare experiences.

 

Learn how FACE FOUNDRIÉ's...


Oct 20, 2025

Today, Shannon breaks down the essentials of bonus depreciation and depreciation recapture: two topics every business owner should understand. She explains how these deductions really work, why they’re often about tax deferral rather than elimination, and what to watch for when selling assets or a business.

 

You’ll...


Oct 13, 2025

Shannon is joined by Joey Mure, founder of Wealth Without Wall Street. Joey shares his journey of creating financial freedom by focusing on passive income and debunking the traditional notion of trading time for money. The discussion dives into sustainable and customized wealth-building strategies that are not about...